BookTix Logo

Why Customer Support Matters When Choosing Your Ticket Company  

Customer Support Team Member
African woman, call center agent or smile with voip for consulting, listening or contact us in office. Female consultant, customer service or tech support crm with headphones, microphone or help desk.
Selecting a ticketing company with stellar customer support is an important aspect of your event. Superior support should ensure reliability and a solid safety net should you encounter any issues. Having a reliable support team available for what you need when you need it is key to preventing a simple problem from becoming a large box office headache.

Table of Contents

Choosing your online ticket system isn’t just about features and price, it’s about the people behind the system. When you’re in the middle of an event rush and need support or you’re trying to create the perfect event set up for your customers, you need more than just great software, you need a partner to jump in and help bring your ideas to life.

A ticketing company with reliable support is going to give you peace of mind immediately. You can rest easy knowing if something DOES happen, help is only a quick message away. That safety net can make all the difference in a simple hiccup vs. a major headache.

Problem Resolution

When selling online to a wide demographic, we need to expect that there might be hiccups or confusion. Our responsive team is able to address technical errors or glitches quickly, or ease buyer confusion, all to help prevent frustration or missed sales. Our team is available all day, and based around your event, so you know that someone will be there to help when you need it.

ACTION STEP: Before committing to a ticket system, take a look at their help line options and hours to be sure you can get assistance in case of a ticketing emergency.

Security and Fraud Prevention

Buying things online can be nerve wracking for some people, and a trustworthy ticket vendor will use security measures to ensure customer data is safe. These might be things like data encryption, fraud detection, and PCI compliance which will keep financial information and customer personal information secure.

ACTION STEP: Ask your ticket company what safeguards are in place to protect yours and your customers’ data.

Preventing Lost Sales

Reliable customer support is essential for maximizing sales. While your organization is our top priority, we have help materials available to customers who need a bit extra guidance and support when making their purchase. We would never make changes to a customers order without your approval, but have tools to support them in making their purchases and maximizing your sales.

ACTION STEP: Take a look at the help materials available to customers to make their experience as smooth as possible.

Handling Emergencies and Event Changes

Cancellations, postponements, and other last-minute changes can happen. Making sure they’re smooth and stress free only comes from preparation and a team who knows what to do. First, you have access to support lines to help you through the changes that need to happen, and then you have a ticket system with an infrastructure that can manage those moments with ease – be it refunds or exchanges, updates, or buyer communication. When complex issues or event specific questions do come up, it’s reassuring to have a support team with the expertise you need and the levelheadedness required to get you through the moment.

ACTION STEP: Ask your future ticket system about cancellation or postponement policies, and how they handle urgent situations — and make sure they have a plan for fast, reliable communication.

Communication Channels

A great support experience starts with its accessibility. The best support when choosing a ticket system will offer multiple channels of communication – from live chat, to phone, to email. Multiple channels make it so however you prefer to get help, you’re able to do so. That contact info should be readily available and accessible so when you find yourself in need, you don’t need to dig for that information, too.

ACTION STEP: Review the communication options that are offered by a potential ticketing partner and see if they fit your needs.

Self-Service Options

Sometimes, you just need to be shown how to do something, or need a quick question answered. That’s when a comprehensive Help Center can be the support you need. From tutorials with videos and step by step instructions or frequently asked questions and straightforward advice, being able to find quick answers at any time is important for you to have agency within whatever system you’re using. Clear, searchable resources can save you time and any potential headaches, and it puts the power back in your hands.

ACTION STEP: Take a look at the help center or knowledge base that a ticket service provides to check how comprehensive it is.

Availability

Customer support is only helpful when it’s there when you need it. Look for a ticket system that has staff available not just during the day, but also when you might need extra support, like right before showtime. By having a wider availability of customer support, you can trust that you’ll be able to handle any surprises and focus on delivering a great event.

ACTION STEP: Make note of Customer support hours of your potential online ticket system.

Share the Post: