Ludus does a good job at selling tickets, but BookTix helps you sell out your event! BookTix has the most advanced tools for selling, fundraising, and marketing, and provides world-class training and support. BookTix also provides the best customer support by real people who are focused on your success, not a corporate call center.
Learn why BookTix is the right choice for K-12 arts and athletics programs, competitive dance studios, non-profit community theatres, and collegiate box offices.
Ludus is available to help sometimes, but their schedule is limited. BookTix provides on-call event specialists who understand the high-stakes environment of a ‘curtain’s up’ emergency. We track our event times and make sure that if you have an emergency, we have someone at the ready that can help.
Both Ludus and BookTix are free to your organization if your customer pays the ticketing fees, but Ludus charges a higher percentage for each ticket. For tickets under $12 we are roughly the same pricing, buta tickets $13 or higher are always more expensive on Ludus vs. BookTix. Cash and comp tickets are also free on both platforms. A point to note, BookTix will also never charge an additional per-ticket fee for marketing or other features. Watch out for additional fees on Ludus when you enable certain features.
Ludus is a strong platform for sales, but BookTix is a partner in your event, motivated by your success. Not only does BookTix provide an outstanding platform, our team provides you with access to BookTix University, featuring webinars and live tutorials designed to guide you to sell out every seat.
Ludus provides a tool to email your customers, but only after charging an additional fee on every ticket sold. BookTix provides all clients with a FREE marketing platform you can use to email every one of your customers six times a year. BookTix also provides training and resources to segment your markets, offer special promotions and upsells and lots more… all to help you increase sales.
Ludus has a way to accept traditional donations, but the BookTix Fundraising Platform was designed to be an engine to drive every fundraising campaign beyond the goal. Like no other platform on the market, it allows you to both track and increase donations through a variety of robust tools. Our system was developed by theatre producers, so we know the best ways to help your fundraising soar.
Choosing a ticketing partner isn’t just about scanning barcodes—it’s about who has your back when the lobby is full and the lights are dimming.
While Ludus provides a functional platform, BookTix provides a competitive advantage. By offering lower fees for your patrons, free high-end marketing tools, and a support team that stays awake until your final encore, we ensure your organization doesn’t just survive—it thrives.
Don’t just sell tickets. Build a legacy with BookTix in 2026.
